فدرالية الوكالات الحضرية بالمغرب

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FEDERATION DES AGENCES URBAINES DU MAROC

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Publications

What ambitions of communication of the Urban Agencies after 29 years of existence

Giving more visibility, to the action of the urban agency in the institutional landscape of urbanism, is the cardinal objective assigned to this seminar. Because of its potential in terms of urban expertise and construction of urban projects, but above all capitalization of data, the urban agency has to be the archetypal institution where local actors (public authorities, economic and professional circles, civil society ) need access to accurate and understandable information about urban dynamics and projects that transform territories.

However, communicating about the city is not an easy exercise. It is a cross-fertilization with political and socio-economic contingencies and stakes, which make this exercise even more complex. Thus, to make understand the functioning of a territory and to share urban strategies, the urban agency uses all its know-how to make this bet. In many cases, however, there are obstacles and obstacles to its action. This is especially true when the action of urban agencies is relayed by different media before reaching the target audiences.

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